Creative Brief:

1. This piece is called "Elysee Montmarte bal basque" (Masked Ball). Its by Jules Cheret in 1896.

2. The piece was made as an advertisement for a masked ball. Its a very illustrative piece that shows fun and excitement through the bright colors used and the angles in which the figures are placed.

3. The client was most likely someone throwing a ball, or the piece could have been done as personal work. It seems that Jules Cheret was commissioned to design ad posters for a few different products/events.

4. The intended audience would be a general public, mostly people that enjoy attending a masked ball. It could also be intended to draw people in if they don't already attend.

5. The message behind the poster would be telling people about the masked ball, but the design would also show people that the ball is fun and exciting illustrated through the expressions on the figures' faces along with the bright colors and angles of lines.

6. The designer hopes that the poster will get more people to attend and increase the overall popularity of a masked ball.

7. Using bright colors and showing the people having fun and dancing is one way the designer conveyed the message to achieve the goal. The designer used a large format and unusual dimensions for the poster to gain more attention because it would stick out from the normal posters. The designer also used bright colors and showing the people dancing to demonstrate the fun and excitement that comes with attending a masked ball.