Creative Brief 3

1. Designer: Luba Lukova.

This poster was most likely designed in the latter half of the 1900's.

2. The problem: War. The project was to design a poster speaking out about war. I think its probably done for personal use rather than something she was commissioned to do.

3. The client: herself. She probably did this as personal work to show her views on peace and war.

4. The Audience: The general public. Probably to be displayed or possibly sold as a poster. Most likely to gain a certain reaction from the people viewing it.

5. The message: I think she was trying to speak out about war and peace. I figure she is trying illustrate the idea that peace can only be achieved through war. All the smaller images are of war and military related objects and together they form the image of a dove, a known symbol of peace. The poster reminds me of the quote "Si vis pacem, para bellum" -- If you wish for peace, prepare for war. Which, I think, I heard in the movie The Punisher... Anyways, its basically saying that, though people may not agree with the wars, they are necessary to establish peace. We won't always be able to constantly be in a state of peace, especially if countries and organizations attack others, and the only way to achieve peace again is through war.

6. The outcome: She probably didn't expect a huge response, rather to inform people more.

7. I think she went about this trying to keep it very simple yet still having a powerful message. In the end I think it was achieved very successfully. The light blue background and the white dove give the poster a peaceful feeling, while all the shapes are cramped together and conflict with each other pointing in different directions. She also wrote very plainly and small in the top corner the word "peace" to further illustrate the idea, however, I don't think it was completely necessary to the design. I think that it says enough without the word.

Week 8 and 9

Week 8

The age of information as far as the designs themselves don't really catch my eye as much as other eras, but the principles themselves really grab my attention.

I find it very interesting how designs and the design culture progressed as a whole. It seems like some of these things would have been created before and its hard to imagine what signage and environmental design was like before the movement.

Airport and train station signage has been around my whole life so it just seems natural that it would be there and i dont really think much of it. So, its hard for me to understand the idea of not having it and how people navigated the subways without it. As well as what stamps were like before the new design movement. I think its very important that this happened because it would open up new jobs for people in areas of design that werent previously explored. Even though i dont find a lot of the design work "riveting" in anyway, they are certainly better than designs from the New Wave movement. #apinatathrewuponmyworkspace.

Week 9

Towards the end of chapter 21 and the beginning of chapter 22 i find the work a little more interesting... depending on the pieces we are talking about. some of the work is still a little too collage-y for my liking, some of them, however, like the poster that says "VICTORY" (page 454) with a shell going into what looks like a barrel catches my eye because its simple and stands out a lot. The designs with a entire color wheels for a color scheme and random images placed together just seem to busy and very distracting... some of them make me feel as if im just being bombarded with information and questions from a thousand different people all at once.

Creative Brief 2

1. Waldemar Swierzy - Jimi Hendrix poster - 1974

2. This piece was most likely done to advertise Jimi as a rock n roll artist. Possibly for an upcoming event in which he was preforming or perhaps for an album release.

3. The record company may have hired the artist to create the poster if it was for an album release, or for a tour. Or if it was exclusive to one venue, then the venue may have commissioned the artist to create the poster as well.

4. The audience would be anyone that enjoys some good ole rock n roll and some face melting solos. most likely teens and younger adults from that decade. maybe a few older folks who still partake in certain "herbal activities."

5. The message of the piece is probably something like: "Hey! rock n roll is awesome and wild! Just look at these crazy brush strokes and bright blue colors. You don't see colors like this on some wimpy country album. Now put on some bell bottoms and you're tie die shirts and a few dozen scarves and lets get down!"

6. The goal would be to get all the bell bottom wearing hippies to come buy the new album, or buy tickets to the show. In some cases, even come buy this poster to hang on their bedroom wall, or in their "den" under a black light. It would basically boil down to being a promotional poster to raise money for the record company and artist.

7. I think it works really well. Its definitely attention grabbing. The representation of Jimi is very abstract. He obviously isn't blue and made of squiggly lines (except his hair of course) but you can still easily tell who it is. In fact, it makes me want to go listen to some Hendrix right now. It reminds me of the song purple haze a little bit, even though its done in blue.

Week 7

Modernist movement/age of information.

I'm not too sure how i feel about the work with chapters 17-19. there are a few pieces i find visually appealing, but for the most part, i could care less. I think a lot of the pieces feel too busy. I prefer the work with limited amounts of color.

the image on page 366, about noise, "weniger Larm" or "less Noise" has a lot of tension and only uses a couple colors, much unlike the image on 358, 18-7, which is a yearbook cover. I find it very distracting, despite only using three or four colors. I think the collage with images just randomly placed is the thing that i dislike most.

week 5

The Modernist Era: Constructivism

Constructivism is fascinating to me because all the designers used (for the most part) all the same colors and usually only had objects in the designs at angles. The part that i find most interesting is how the designers all use basically the exact same "stuff" but all their designs are distinctly different.

Also, in a sense, the de stijl movement followed similar principles: only three colors and forms were only at a certain angle. and yet, all of the designs from this movement were distinctly different as well.

Week 3

I think the leap that graphic design took during the industrial revolution is very important to understand. A lot happened especially for poster design. Before the revolution, posters were printed using metal type, however, as type size increased it became harder to cast. Soon, wooden type was invented and made bigger type easier to create. With wooden type, larger pieces were easier to make and move. This in turn, made it easier to mass produce larger posters for events. It was also a more cost efficient method for printing because the type was cheaper to produce. Knowing how this affected graphic design is important because students can understand how graphic design has progressed.

(this is one piece in particular i really like, imagining this as a very large floor to ceiling length print in my house would be sweet)

I think the Art Deco movement is one of the cooler movements. I find the style very intriguing in the way the artists used geometric shapes and the gradients they used to give everything a metallic look.

Another aspect I like is that the movement didn't affect just one area of art, but all the areas of art. It affected fine art as well as design, even architecture and fashion.

The industrial look to everything appeals to me a lot because when its done correctly it tends to look like it was made by machine, yet in reality it was done by the hands of a human being.

The Art Deco movement is one of many that I would really like to see make a comeback.