Wednesday, May 25, 2011



Here are a few of the logos starting with the most recent (on the right) and final designs, we originally went with "fancy Panda" as the name of a Rice Wine, but then decided to go with a brand of tequila called Royal Rooster. after the class critique, we decided that the best change we could make to the Fancy Panda design was File>>new>>and start from scratch. there is also a compilation of the other random ideas we didnt like so much.

Monday, May 16, 2011


Here is an example of Capiello's work that I mentioned in the post just before this. (please refer to it for the actual assignment.)
This is a poster for JOB cigarette papers by Alphonse Mucha. I really like this style of artwork for many reasons: The artwork pops and has very unique line quality. I think that the line quality says a lot about the artist and is something that can really help someone stand out. The lines are smooth and think on the out most sides of the figure, yet the inner details are thin and precise. I also like the way the text is integrated behind the woman along with the smoke and the border patterns. This style is very prominent throughout Mucha's other work. Another thing about it that caught my eye is the use of the color, its not too flashy and bright but it has something to it that screams "look at me."

This piece reminds me a lot of the Italian, French, and Spanish Wine/alcohol Posters by Leonetto Capiello. My uncle used to have a few posters by him (and others done in the same style) hung in his apt. I have always been a fan of them and would love to have a few when i get my own place as well. I think artwork like this says a lot for a culture and are very interesting to look at, and can add a sense of sophistication to a room.

Tuesday, May 10, 2011

Creative Brief:

1. This piece is called "Elysee Montmarte bal basque" (Masked Ball). Its by Jules Cheret in 1896.

2. The piece was made as an advertisement for a masked ball. Its a very illustrative piece that shows fun and excitement through the bright colors used and the angles in which the figures are placed.

3. The client was most likely someone throwing a ball, or the piece could have been done as personal work. It seems that Jules Cheret was commissioned to design ad posters for a few different products/events.

4. The intended audience would be a general public, mostly people that enjoy attending a masked ball. It could also be intended to draw people in if they don't already attend.

5. The message behind the poster would be telling people about the masked ball, but the design would also show people that the ball is fun and exciting illustrated through the expressions on the figures' faces along with the bright colors and angles of lines.

6. The designer hopes that the poster will get more people to attend and increase the overall popularity of a masked ball.

7. Using bright colors and showing the people having fun and dancing is one way the designer conveyed the message to achieve the goal. The designer used a large format and unusual dimensions for the poster to gain more attention because it would stick out from the normal posters. The designer also used bright colors and showing the people dancing to demonstrate the fun and excitement that comes with attending a masked ball.

Monday, May 9, 2011

Cave Paintings

I find the cave paintings to be very interesting because they are one type of artwork that has been around since about the beginning of time. If you think about it, graffiti today is like the cave paintings found in France, just in an altered form. Todays graffiti is obviously done in a different way, but is still a stylized way for people to communicate. When the paintings were made, they were made to convey a message, much like todays graffiti, ad posters, or even signage for companies.